Web Directions Product 2019

Session Details

The Experience is the Product by Peter Merholz

Peter Merholz Design executive Kaiser Permanente

We work and live in an extraordinary age of connectedness. The products that we create communicate experiences that form the basis of our relationship to them, and ultimately to their success. As we move toward more agile processes, with an emphasis on shipping products to market, how do we structure teams to practice in a connected, software-and-services age?

Peter will address the shortcomings of typical product management, the opportunity that experience-driven thinking provides, and new organizational structures to support products that focus on the experience. He’ll also share stories of experience-driven success.

Peter Merholz

Peter Merholz is an experience design and product management executive with 20 years experience across a broad range of digital media. In 2016 he co-wrote, with Kristin Skinner, Org Design for Design Orgs, the first book to address building and managing effective in-house design teams.

In 2001, Peter co-founded Adaptive Path, perhaps the world's premier firm dedicated to user experience. He was instrumental in its growth from a small boutique firm to an international consultancy, with offices in San Francisco, Austin, and Amsterdam.

After Adaptive Path, he lead the global design team at Groupon, including product/UX, marketing, and brand design. He grew the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.

In 1999, Peter coined the word "blog." Really. In the OED and everything.

Don't miss your chance to see Peter Merholz and many other inspiring speakers at Product 19.

Tickets start at $1195, for two in-depth days with the world's leading product professionals.

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