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441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez
August 16, 2021
Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.
[00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers weโve experienced through the pandemic
[00:14:52] How Big Techโs efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers.
[00:16:59] Are Ad platforms too hyper-sensitive?
[00:19:00] We will have more inclusive marketing in the future.
[00:23:43] Audiences are smart, passionate and the most vocal they have ever been.
[00:25:26] You canโt please everyone
[00:23:43] The world of product marketing and demand generation
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Connect with JD Prater
Twitter: @jdprater (https://twitter.com/jdprater)
LinkedIn: https://www.linkedin.com/in/jdprater/
Connect with Joe Martinez
Twitter: @MilwaukeePPC (https://twitter.com/MilwaukeePPC)
LinkedIn: https://www.linkedin.com/in/joemartinezppc/
Facebook: https://www.facebook.com/PaidMediaPros/
Instagram: @milwaukeeppc
YouTube: https://youtube.com/PaidMediaPros
Other Twitter: @paidmediapros
Connect with Erin Sparks, Host of EDGE of the Web and CEO of Site Strategics
Twitter: @ErinSparks (https://twitter.com/erinsparks)
LinkedIn: https://www.linkedin.com/in/erinsparks
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