Web Directions Summit 2018

Session Details

Maturing Design Culture in an Organisation

Aaron Tan User Experience Design Lead

Design culture is about rediscovering the human side of business. UX Design is becoming an increasingly valued part of all kinds of organisations, although there are still pockets of resistance.

So how do we manage design in organisations to achieve their full potential? Better UX design maturity makes an organisation more competitive and more effective at delivering great products and services. This talk goes through case studies from years of leading product development — both successful and not — to show that investing in design culture will help an organisation achieve greatness.

Aaron Tan

Design culture is about rediscovering the human side of business. UX Design is becoming an increasingly valued part of all kinds of organisations, although there are still pockets of resistance.

So how do we manage design in organisations to achieve their full potential? Better UX design maturity makes an organisation more competitive and more effective at delivering great products and services. This talk goes through case studies from years of leading product development — both successful and not — to show that investing in design culture will help an organisation achieve greatness.

Don't miss your chance to see Aaron Tan and many other inspiring speakers at Web Directions Summit 19.

Tickets start at $1195, for two in-depth days with the world's leading web professionals.

Register Now

Images:

The images are downsized due to limited space here. The original dimensions may differ.
Click on the image to open it on a new tab.