Web Directions Summit 2018

Session Details

Storytelling for influence. A how-to guide to influential storytelling

Omar Andrade Agile coach Boral

Humans are story telling animals. And the best way to persuade and convince people is often through story. In this presentation, Omar Andrade explores the mindset and process for crafting influential stories. Mashing together design thinking, lean startup and classic storytelling structures to craft influential and simple stories that motivate people to action.

Using story prototypes to understand value and eliminate wasteful narratives that miss the mark, this session will get you thinking about how you approach influence in organisations.

Omar Andrade

Omar Andrade has spent 12 years on lean product development and human-centred design for digital and non-digital products. As a specialist in design sprints and service design, he has worked with companies like Qantas, Suncorp and Optus. He also facilitates and mentors design thinking at Boral, General Assembly and Academy XI.

He has founded and sold his own start-ups and claims he made all the classic start-up mistakes. His start-up experience has taught him the importance of human-centricity, prioritising value and the telling of compelling stories

Don't miss your chance to see Omar Andrade and many other inspiring speakers at Web Directions Summit 19.

Tickets start at $1195, for two in-depth days with the world's leading web professionals.

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