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Web Directions Code '21 session spotlight–Web app installs: Why, when, how - Web Directions

Web Directions Code ’21 session spotlight–Web app installs: Why, when, how

John Allsopp

30th July, 2021

@johnallsopp

Penny MchLachlan, Product Manager Chrome Web Platform, Google

Developers will learn

• What does the ‘install capability’ unlock for users
• What use cases are typically suitable for installed web apps, why & how not to annoy users by forcing them to install
• When to ask the user to install for common use cases (and when not to!)
• What patterns to use to promote installable web apps without being annoying
• How to trigger the install prompt and measure interactions

About Penny MchLachlan

Penny is a Product Manager on the Chrome Web Platform team responsible for Chrome permissions, notifications, and progressive web apps. Penny is a co-founder of Mobify, now part of the Salesforce suite.

In 2021 we have a whole series of events for Front End Developers

Across 2021 Web Directions is presenting a series of online conferences for front end designers and developers. Focussed deep dives, they go far beyond what you might expect from conference programs.

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We've 6 specialised front end focussed conferences lined up for 2021. Featuring unique content, leading experts, and they'll help you keep up with our ever changing industry. Attend one, or all at an amazing price.

The conference CSS deserves

Online, globallyApril 23 & 30, 2021 2021

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a conference on front end performance

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accessibility engineering for front end developers

Online, globallyLate 2021

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privacy, security, identity for front end developers

Online, globallyLate 2021

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