Web Directions Design Leaders 2019

Session Details

Strategists describe to make. Designers make to describe

Harriet Wakelam Director Design Centre IAG

How do you design for a future so ambiguous that all things we take for granted turn out to be assumptions? What if cars drive themselves and people need insuring? How do you insure a home in a world where we are climate change nomads?

This talk explores how IAG is using Design as a prototype for a new kind of future practice. Where our opportunity of being a Design team inside an organisation offers the chance to leave the current design business model behind, using our craft to create tangible adaptable strategy, listen in new ways and make new types of choices?

I will explore some of the opportunities and challenges of leadership in this space, what we’ve learnt about design, and some of the more confronting (and exciting) opportunities it offers for our teams, our people and our organisations.

Harriet Wakelam

Harriet Wakelam ‘s work at IAG uses design as the platform from which to deliver customer experiences that support our customers deliver a safer Australia. She uses human centred thinking across innovation, future strategy and customer experience design. She is fascinated by ‘why’, making real things that inspire curiosity and generate new meaning.

She’s worked at NAB, CAPCO, Medibank as well as supporting start ups and an active supporter of the UK and Australian start up community. Her work has taken her to the US, UK, Russia and Eastern Europe.

Don't miss your chance to see Harriet Wakelam and many other inspiring speakers at Design Leaders.

Tickets start at $1295, for two in-depth days with the world's leading design experts.

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