Web Directions Design 2018

Session Details

It's time to design for trust

Nathan Kinch Partner Greater Than Experience

Consumer trust is at an all time low. Questionable data practices, outdated business models and zero-sum experiences have made this so. But who is responsible for closing the gap? My experience has led me to believe it's largely the responsibility of designers.

To give designers a toolkit to make this a repeatable process, I worked together with Data Transparency Lab to develop practical plays and a take to work playbook. In this talk I'll guide the audience through the 3 plays they must make to close the data trust gap and make the trustworthiness of their experiences a sustainable competitive advantage.

Nathan Kinch

Nathan is a founding partner of >X, a research, design and strategic advisory firm at the forefront of the personal data economy.

After his sporting career was ended by injury, Nathan caught the problem-solving bug – badly. He’s since designed trust-based value propositions, digital products, and differentiated business models for leading global brands. He's a regular keynote speaker and is also the author of Designing for Trust: The Data Transparency Playbook, a practical guide to help you close the data trust gap, create new customer value and competitively differentiate in the markets of tomorrow.

Don't miss your chance to see Nathan Kinch and many other inspiring speakers at Design 18.

Tickets start at $999, for two in-depth days with the world's leading design experts.

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