This article contains 2 images. You will find them at the very end of the article.

This article contains 372 words.

EP 327: Marketing SaaS from Scratch with Tim Soulo

October 2, 2019

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s also the author of many data-driven SEO research studies and a number of detailed marketing guides.

If you want to effectively market a SaaS offering but don’t know where to begin, you can learn how to start with Tim Soulo here on episode 327 on EDGE of the Web!

Show Reference Links

Guest Twitter: @TimSoulo

Guest Instagram: @TimSoulo

Guest LinkedIn: https://www.linkedin.com/in/timsoulo/

Guest Facebook: Tim Soulo

Show News

Google Gives Webmasters More Control Over Their Search Listing Displays

Three new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size of an image preview. An HTML attribute is also available to help with this.

By: Barry Schwartz

Read more

Broad Core Algorithm Update by Google on September 24th

Google announced ahead of time this broad update would start rolling out on September 24th, which is only the second time Google has much such an announcement ahead of a major update.

By: Matt Southern

Read more

Who was Affected by Google’s September Update?

It looks like at least one aspect of the update might have been a crackdown on a popular link scheme exploiting a ranking loophole at Google related to 301 redirecting expired links to a website.

By: Roger Montti

Read more

Show Videos