Web Directions Design 2018

Session Details

Influencing Decisions with Design Research

Stephanie Troeth Head of Design Research (ex) Telegraph Group UK

As designers, we see it as our responsibility to come up with the best solution possible to any given problem. But how well do we know the problem? Can we influence how a problem ought to be solved?

In this talk, Steph discusses about the challenges and rewards of bringing research forward in the design process—how we can better articulate the value of design through research, so that we can begin to use design research to drive the direction of organisational strategy.

Stephanie Troeth

Most recently, Stephanie Troeth was the Head of Research at Clearleft, where she helped companies and organisations, including the Greater London Authority and Virgin Holidays, build customer intelligence through combining design research with other disciplines. Previously, she led design research at the Telegraph, and spearheaded European customer research with MailChimp as a research consultant

Having designed and built for the web for nearly 20 years, Stephanie has worn many hats. Apart from co-founding a startup on digital books as product lead, she was the Director of Interactive Technology at a Montreal agency where she led a multi-disciplinary team of project managers, UX and graphic designers, front-end engineers and programmers.

Don't miss your chance to see Stephanie Troeth and many other inspiring speakers at Design 18.

Tickets start at $999, for two in-depth days with the world's leading design experts.

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