Product://remote Session Spotlight: Perception, Behavior, or Both by Randy Hunt & Preeti Kotamarthi - Web Directions

Product://remote Session Spotlight: Perception, Behavior, or Both by Randy Hunt & Preeti Kotamarthi

John Allsopp 12th October, 2020 @johnallsopp

In the leadup to Product://remote we’re putting the spotlight on the 2 dozen fantastic sessions we have lined up for attendees.

Perception, Behavior, or Both

By Randy Hunt & Preeti Kotamarthi

Design is a learning practice. We learn by designing. We design to learn. What are we trying to learn, though? What is the output of design? We design to learn if our decisions are capable of shaping human behaviour and shaping perception the way we intend to. Or are they shaping it in unintended ways?

About Randy Hunt & Preeti Kotamarthi

Randy J. Hunt is Head of Design at Grab, where he leads a team of designers, writers, and

researchers who create Southeast Asia’s Super App. Through Grab’s broad design practice

which includes service design, product design, UX research, design operations, design

systems, illustration and more, the team strives to use Design, to understand and to serve the

needs of our customers, while lifting them up.

He has served as Head of Design at Artsy and VP of Design at Etsy. In 2014, Etsy was honored

with the Cooper Hewitt National Design Award for Corporate & Institutional Achievement. Randy

is the author of Product Design for the Web, which explores the evolving discipline of product

design for today’s connected world. He also co-founded Supermarket, a curated design

marketplace, founded Citizen Scholar Inc. and worked at Milton Glaser Inc. He is an active

writer, lecturer, critic, and visiting designer at many colleges and universities.

Randy was born and raised in Orlando, FL and spent 15 years living and working in NYC before

moving to Singapore in Jan 2019. He co-founded a record label, ran a design firm in Brooklyn,

and co-founded an e-commerce marketplace. He spent nearly 8 years leading design at Etsy,

where he learned most of what he knows about scaling a business and leading large teams.

Together with his awesome wife/partner in life, they have got two rescue dogs – Fish and

Twiggy. And Randy finds his deepest joy in helping people help other people.

Preeti Kotamarthi is the Behavioural Science Lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioural science practice at the company, helping product and design teams understand customer behaviour and build better products. She completed her Masters in Behavioural Science from the London School of Economics and her MBA in Marketing from FMS Delhi.

With more than 7 years of experience in the consumer products space, she has worked in a range of functions, from strategy and marketing to consulting for startups, including co-founding a startup in the rural space in India. Her main interest lies in popularising behavioural design and making it a part of the product conceptualisation process.

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[Web Directions] is a delicious mix of things educational, social and mind-blowing. It’s time out from the hurly-burly to step back, get some perspective, and develop new ways forward, fortified with a whole lot of new stuff in your head.

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Join us in 2019:

• Web Directions Code://remote 2020

  A global remote-only conference for JavaScript Developers and Front End Engineers.

  Exclusively Online September 2020

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• Web Directions Product://Remote Design & Management 2020

  A global remote-only conference–product design and product management.

  Exclusively Online November 2020

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• Web Directions Summit 2021

  A conference for the whole digital team–featuring product, design, front-end dev, and new people/talent/culture tracks.

  Sydney See you in 2021

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