This article contains 2 images. You will find them at the very end of the article.

This article contains 427 words.

EP 215: Branding and Programmatic Advertising w/Maureen Jann

February 28, 2017

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes!

What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well.

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

And in case you didn’t know, we are broadcasting our show live on Facebook on Thursdays! You can watch the show here:

Show Notes

4:30 – Start of News

18:00 – Start of Interview with Maureen Jann

55:00 – Start of MarTech.Zone Segment with Douglas Karr

Sponsor

One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Show Reference Links

Point It

5 Myths of Programmatic Advertising

What is Programmatic Direct Display Advertising?

Show News

YouTube to Stop 30-Second Unskippable Ads in 2018

Google said in an official statement that they want to provide a better advertising experience for their users, so they will end the 30-second unskippable ads in 2018.

By: Tom Brodbeck

Read more

Instagram will now let you upload 10 photos at once

Instagram announced last week that users and businesses can upload up to 10 photos and video in one post to utilize a new carousel feature.

By: Tom Brodbeck

Read more

Twitter debuts custom profiles for businesses’ agents

Twitter this morning is launching a new customer service feature for businesses using its service, which will allow agents to respond to direct messages using custom profiles

By: Sarah Perez

Read more

Show Videos