#6: Getting Buy-in For SEO & Digital Marketing - Bamboo Chalupa Podcast

Unlike PPC which has defined costs and predictable traffic estimates, SEO can be difficult to get full buy-in as a worthwhile investment from clients, teams, or even yourself. Most people with websites & businesses have heard of SEO’s opportunity, but have a hard time estimating return and how much investment it will actually take.

This episode is about getting buy-in, estimating projects, and setting the right expectations.

Relevant Links:

Open Site Explorer

Google Trends

Identifying Valuable Keywords for SEO

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