#17: Is There Hope In The Messed Up World of Local SEO? - Bamboo Chalupa Podcast

While Search has made incredible improvements over the past years, there’s one area of search that has consistently lagged behind and even regressed – and that’s the world of Local Search.

It’s a world that provides an awful experience for customers and creates bewildering inconsistencies and demands for the local businesses who depend on search to connect them with their customers.

In this episode, Brett and Nate discuss how and why the world of Local SEO got to be this way, whether there is hope for both customers & businesses, and how businesses can be effective in search.

Issues Discussed

• How local search works & why it’s awful
• Translating offline “signals” to online signals for search engines
• The Pigeon Update
• The Problem with Yext-like Solutions
• What to do to do well in local
• The business that Google wants you to be
• Getting reviews & testimonials
• Diversification

Links Mentioned

Local SEO Ranking Factors

Google’s Pigeon Update

The Problem of Yext

AJ Kohn of Blind Five Year Old

Thomas Ballantyne’s Advice on Getting Reviews

Local Testimonials of EZ Dent Repair

Check out this episode!

Listen to this episode in iTunes