This article contains 9 images. You will find them at the very end of the article.

This article contains 340 words.

EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

June 18, 2019

How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear. 

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

—

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!

Show Reference Links

Twitter: @SusanEDub

LinkedIn: https://www.linkedin.com/in/susanwenograd/

Instagram: https://www.instagram.com/susanwenograd/

Show News

Finding the key to voice search performance- high SERP placement

"SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks."

By: Henry Powderly

Read more

New Organic Options for Instagram Advertisers

Instagram is testing a new formation for ads that allows brands to interact with content created by influencers.

By: Amy Gesenhues

Read more

Could Google face an Antitrust Probe?

"Google may face scrutiny over its dominance in digital advertising and the technology that advertisers and publishers use to buy and sell ads online"

By: Robert Williams

Read more

Show Videos