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EP 320: Extreme Growth from LinkedIn with Shay Rowbottom

July 23, 2019

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Erin and Shay also explore Google’s new social network, possible algorithm updates, and a deeper look into LinkedIn moving beyond “business only” style posts.

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Guest LinkedIn: Shay Rowbottom

Guest YouTube: Shay Rowbottom

Guest Twitter: @shay_rowbottom

Guest Facebook: Shay Rowbottom

Instagram: Shay Rowbottom

Show News

Google is back with another social network

Google just can’t stay out of the social network economy- this time with a project named “Shoelace” - which google claims will “supercharge your social life” - This social network will be region-based, and is currently only available in small parts of New York.

By: Catherine Ellis

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Was there another Google algorithm update in July?

Data, charts, graphs, and buzz all point to another possible algorithm update. Learn more from this great article by Barry Schwartz.

By: Barry Schwartz

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Publishers are finding LinkedIn isn’t just for business news anymore

Companies are finding that LinkedIn shares don’t always need to be career focused. USA Today editor, “We reanalyzed our strategy and noticed the stories that did best on LinkedIn were the ones focused on the consumer or â€?news you can use.’” -- Frequent shares on LInked in don’t appear to be punished by an algorithm the way repetitive sharing on FB might be

By: Kerry Flynn

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