This article contains 8 images. You will find them at the very end of the article.

This article contains 346 words.

EP 211: How To Get Chosen By Google w/Ronell Smith

January 31, 2017

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content.

As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun – it is people, places, and things.

Plus, we talk a little bit about his latest blog on Moz.com – how to do effective email outreach.

This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map.

All these things and more, this week on the Edge!

Show Reference Links

Ronell Smith’s Website

Why You Should Steal My Daughter’s Playbook for Effective Email Outreach

Ronell Smith – Twitter

How To Map Your Customer Journeys

Show News

Google Rolls Out Real-World Test of Android Instant Apps in Search Results

Google is finally starting to roll out a real-world test of Android Instant Apps, a technology the company announced almost one year ago at the Google I/O developer conference.

By: Matt Southern

Read more

Snapchat Ads to Offer Purchase-Based Ad Targeting

Snapchat will begin targeting and measuring ads based on what people buy outside of Snapchat, according to a company announcement.

By: Tom Brodbeck

Read more

Facebook, Snapchat Deals Produce Meager Results for News Outlets

Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat

By: Gerry Smith

Read more

Show Videos