This article contains 9 images. You will find them at the very end of the article.

This article contains 402 words.

EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley

June 5, 2018

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising.

In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover:

• How do you know what to test?
• Where to start with split testing?
• What tools should you use for split testing?
• The biggest mistakes people make in optimization
• Are image carousels bad for conversions?

Join us on this episode as we dive deep into conversion optimization this week on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

—

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!

Show Reference Links

A/B Testing Starter Guide 

Show News

StumbleUpon Shuts Down After 16 Years

Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation.

By: Matt Southern

Read more

Google AdWords new responsive search ads can show 3 headlines

Google’s new responsive search ads are now in beta in AdWords, though not available to all advertisers yet. They are part of the continuum to let machine learning models do the work of ad creative optimization.

By: Ginny Marvin

Read more

Google Stops Counting Anonymous Reviews?

It appears that Google is removing anonymous reviews from businesses' from the count in the knowledge panel.

By: Mike Blumenthal

Read more

Show Videos