Web Directions Product 2020

Session Details

Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

David Dylan Thomas Author, speaker, filmmaker

Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk, based on my book from A Book Apart, I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

David Dylan Thomas

David Dylan Thomas, author of the book Design for Cognitive Bias from A Book Apart, serves as Content Strategy Advocate at Think Company and is the creator and host of the Cognitive Bias Podcast. He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail.

A co-organizer of Content Strategy Philly, he previously consulted at the Corzo Center for the Creative Economy and is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He has given standing-room-only presentations at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference on content strategy and emerging content trends.

Don't miss your chance to see David Dylan Thomas and many other inspiring speakers at Product://Remote.

Tickets start at $195, for two in-depth days with the world's leading product professionals.

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