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EP 283: An Introduction to Facebook Analytics w/JD Prater

September 18, 2018

Have you heard of Facebook Analytics? Well, chances are you haven’t and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren’t using this tool to measure their results and using it to improve their marketing.

Fresh off his presentation at Inbound 2018, JD will share with us some of the great features of Facebook Analytics, how to set funnels and cohorts within Facebook Analytics, and he’ll also share five ways Facebook Analytics beats Google Analytics.

We’ll discuss this and the latest news, today on the EDGE!

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Show Reference Links

Slides – Focus on People Not Devices: A Data Dive into Facebook Analytics

Beautiful.AI

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