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EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

January 16, 2018

We’re seeing more and more clients wanting to experiment with Facebook Advertising – but in most organizations, the PPC Manager is being asked to do the ad management.

Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign.

Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show?

All this and more, this week on Edge of the Web!

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OFFER – For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you’ll be entered to win!

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Show Reference Links

Susan Wenograd Website

How to Move from Paid Search to Facebook Ads

Show News

Google launches a new directory to help you discover Assistant actions

Google is launching a new directory page for the Google Assistant as a part of a slew of Assistant-related announcements at CES.

By: Frederic Lardinois

Read more

Google to roll out new Search Console features in coming weeks

Verified users in Google Search Console will be able to access the new Search Performance, Index Coverage, AMP status and Job posting reports.

By: Barry Schwartz

Read more

Facebook’s rumored Echo Show competitor will be called Portal and cost $499

Facebook is planning to launch its rumored home video chat product, the one with a screen that appears similar to Amazon’s Echo Show, later this year

By: Nick Statt

Read more

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