Conversion Optimization Checklist

• Choose the core term
• It all starts with keyword research.
• Evaluate page/core term legitimacy
• Take a closer look at the core term/page relationship to ensure that they are a solid match.
• Core term/key phrase research
• This process requires a great deal of research, editing, analyzing, etc
• Develop / rework page content
• Text usability review
• Once the text is hammered out, we then send it to a third party for a “usability review”.
• Page usability review
• At this stage we go ahead and add the content to a development version of the page being optimized and review the page as a whole for usability.
• SEO review
• Final approval

Find more details about the outlined summary above at Search Engine Guide

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