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Social Media Checklist
- Organization
- Assess the human resources and internal political situation
- Listening
- Establish an ongoing listening program
- Goals
- Define objectives according to business goals
- Audience
- Understand the people youâre trying to reach
- Strategy
- Document the plan for reaching goals and for being a more social organization
- Tactics/Tools
- Commit to social media channels and tools
- Measurement
- Define measurement tools, metrics & reporting
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