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EP 215: Branding and Programmatic Advertising w/Maureen Jann
February 28, 2017
Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes!
What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well.
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!
And in case you didn’t know, we are broadcasting our show live on Facebook on Thursdays! You can watch the show here:
Show Notes
4:30 – Start of News
18:00 – Start of Interview with Maureen Jann
55:00 – Start of MarTech.Zone Segment with Douglas Karr
Sponsor
One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!
Show Reference Links
Point It
5 Myths of Programmatic Advertising
What is Programmatic Direct Display Advertising?
Show News
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