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EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

November 15, 2018

Google is changing at a rapid pace – the top of the SERP doesn’t even feature websites anymore! They have been replaced by knowledge graph and other assets.

It seems like Google doesn’t want to rank websites anymore, but why is that and what is actually going on?

We reached out to Cindy Krum, the founder and CEO of MobileMoxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter!

Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants?

All this and more, today on the EDGE!

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Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!

Show Reference Links

Mobile Moxie

Cindy Krum – Twitter

Mobile-First Indexing or a Whole New Google? – Slideshare

Show News

Google got more than $1 billion in ad dollars last quarter from travel giant Booking

Online travel giant Booking Holdings spent upwards of $1 billion on Google ads in the past quarter, according to its earnings report and analyst estimates.

By: Jillian D'Onfro

Read more

Welcome to the age of the hour-long YouTube video

YouTube’s push for more money is leading its creators in a pivot from the industry’s established norms. The result has been a reinvention of what a YouTube video looks like—a shift that may well be the future of video entertainment.

By: Emma Grey Ellis

Read more

Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’

As the holiday shopping season approaches, voice-powered smart speakers are again expected to be big sellers, adding to the approximately one-quarter to one-third of the U.S. population that already owns a smart speaker and uses a voice assistant at least once a month.

By: Rani Molla

Read more

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