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EP 349: Stop Marketing in a Crisis? with Jon Henshaw

April 10, 2020

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s featured guest Jon Henshaw, Founder of Coywolf, has been in the SEO space for a long time now! He joins the show to share his knowledge of what digital marketers should be doing to help their clients during this time.

A few questions we get answered by Jon:

Should I continue advertising during a crisis?
- Statistics with social media during COVID19
- eCommerce sites statistics
What tactics should I be focusing on during this time?
- During an economic downturn, you will find you have less competition
Consumer behavior trends during a crisis?

Show Reference Links

Guest Twitter: @henshaw

Guest LinkedIn: Jon Henshaw

Guest Facebook: Jon Henshaw

Company Website: https://coywolf.pro/

Company Twitter: @Coywolf

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