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https://web.archive.org/web/20180511174434/http://www.bamboochalupa.com:80/episode-54/

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#54: Justifying Investment in Paid Media - Bamboo Chalupa Podcast

Nate & Brett discuss how to justify investment in paid media – even when your main focus is organic traffic.

Issues Discussed

  • The #1 reason why you should invest in paid media
  • The single paid metric that every marketer should know
  • How paid media can provide fast feedback for a campaign
  • How we use paid media to support organic campaigns



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