Web Directions Design 2018

Session Details

Design for the long term

Andy Polaine Regional Design Director APAC Fjord

Move fast and break things, sprint, be lean, be agile, ship, iterate. These are the mantras of our digital design world and they have jettisoned us out of the fossilised age of hierarchical edifices and waterfall management. But they have come at the cost of long-term thinking and deep reflection. Rapid iteration and half-broken MVPs are fine for First World problems, but a different kind of lens is critical digital when these platforms and services are woven into the fabric of society.

Many of the essential services in our lives – finance, mobility, communications, healthcare, welfare – are services that existed long before any of us were born. They will be around long after we retire and well beyond our lifetimes. Designing them requires care and humility. In this talk Andy draws upon the fields of space exploration, landscape gardening and architecture to argue the case for thinking long and why this should be part of every designer’s mindset.

Andy Polaine

Andy Polaine is the Design Director for Asia Pacific at Fjord, the co-author of Service Design: From Insight to Implementation, and has for nearly a quarter of a century worked with clients such as the BBC, the ABC, Tomato, The Science Museum and Levi’s at Razorfish, Animal Logic and elsewhere.

Don't miss your chance to see Andy Polaine and many other inspiring speakers at Design 18.

Tickets start at $999, for two in-depth days with the world's leading design experts.

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