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Content Creation Archives - Plumbing & HVAC SEO - Internet Marketing

Everything You Need to Know About WordPress

Posted on September 22, 2015 at 10:04 am.

Written by Brett Miller

The WordPress Breakdown The beloved WordPress, the almighty content management system, and the most celebrated form of internal website design and optimization in the world! But it doesn’t start out that way, you need to train yourself to adapt to the undulating world of SEO and take WordPress along with you for this exciting rollercoaster […]

Google Penalties – One For Every Website

Posted on September 10, 2015 at 3:12 pm.

Written by Brett Miller

Google Algorithms & Manual Penalties Can Really Hurt Let’s face it, your ranking on Google has a major impact on how successful your plumbing of HVAC business is and will become. In the days of digital if your website goes unseen you will never receive the leads, calls, and sales that you are looking for. […]

Keyword Tools & Tactics That Will Get You Thinking Outside the Box

Posted on September 10, 2015 at 3:06 pm.

Written by Brett Miller

Finding the Best Keywords for Your Business We all know how essential keywords are to the widespread presence of a Plumbing or HVAC business online. However, many people make the mistake of only using Google’s Keyword Planner to generate a list and then simply calling it a day. The fact of the matter is that […]

Panda 4.2 is Coming – Time to Revive Your Dead Content

Posted on August 27, 2015 at 3:03 pm.

Written by Brett Miller

Don’t Delete Your Dead Content Just Update Watch out Plumbing & HVAC companies, that bloodthirsty bear indigenous to south central China is about to prowl the Web again, as Google is said to release the 4.2 Panda algorithm update in the next few months! It’s been relatively 10 months since the last one and for […]

Video Marketing is Blowing Content Marketing Out of the Water

Posted on August 25, 2015 at 2:06 pm.

Written by Brett Miller

Take control of your video marketing What do you think drives more Internet traffic, content, audio, or video? This is not even a fair question as movies have surpassed books, YouTube videos are where people find out how to do things, and even dating back to when you were a child it was a lot […]

The Tricks and Trades of Organic Search

Posted on July 29, 2015 at 5:56 pm.

Written by Brett Miller

Is it getting tougher to show up in organic search? If you thought the launch of Google’s mobile-friendly crawler back in April was scary, here are some really unnerving facts about the current state of organic search and how it will affect your rankings across the Web. The expression “no news is good news” seems […]

Why Your Plumbing or HVAC Business Needs a YouTube Channel

Posted on July 27, 2015 at 8:48 pm.

Written by Brett Miller

Making YouTube part of your marketing strategy Content marketing is crucial for gaining more customers for your Plumbing or HVAC business via the World Wide Web. While there is always a place for informational text-based posts and pages, videos can actually be more effective for generating maximum audience engagement and a higher conversion rate. YouTube […]

How to Create Timeless Content

Posted on July 23, 2015 at 5:28 pm.

Written by Brett Miller

Why evergreen content is so important Did you know that evergreen trees are able to maintain their leaves during every season? That’s right, when autumn hits and disgruntled homeowners head to their yards to start raking evergreens continue to stand tall, full, and proud. Meanwhile other trees around them are changing colors and wilting […]

Morgan Miller Plumbing Takes Facebook Advertising to a Whole New Level

Posted on July 21, 2015 at 3:21 pm.

Written by Brett Miller

Changing the way you look at social media It isn’t often that an interview comes around that will forever change the way people market their business online, but in the latest episode of the Plumbing Marketing Podcast Jeff Morgan and Tosha Everhart have astounded listeners with their amazing digital advertising strategies. To hear the full […]

SEO: From Then to Now

Posted on July 8, 2015 at 8:17 pm.

Written by Brett Miller

How SEO has changed over the years In 1989 something happened that would change our lives forever...the World Wide Web sprang into existence. It’s creator Tim Berners-Lee would then go on to launch its first website in 1991. Little did we know at that time how massive the Internet would become from a marketing standpoint […]