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Website Conversion Archives - Plumbing & HVAC SEO - Internet Marketing

Plumbing & HVAC SEO – Bringing Video Marketing Straight to Your Door

Posted on September 24, 2015 at 4:10 pm.

Written by Brett Miller

Norton Rodriguez – The Video Marketing Master 3-time Emmy award winner Norton Rodriguez Sr. has worked as a videographer and photographer for over 20 years now. From movies and music videos to television and commercials Rodriguez has truly done it all. Now he has decided to take the reigns as a full-time video production director at […]

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Panda 4.2 is Coming – Time to Revive Your Dead Content

Posted on August 27, 2015 at 3:03 pm.

Written by Brett Miller

Don’t Delete Your Dead Content Just Update Watch out Plumbing & HVAC companies, that bloodthirsty bear indigenous to south central China is about to prowl the Web again, as Google is said to release the 4.2 Panda algorithm update in the next few months! It’s been relatively 10 months since the last one and for […]

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Video Marketing is Blowing Content Marketing Out of the Water

Posted on August 25, 2015 at 2:06 pm.

Written by Brett Miller

Take control of your video marketing What do you think drives more Internet traffic, content, audio, or video? This is not even a fair question as movies have surpassed books, YouTube videos are where people find out how to do things, and even dating back to when you were a child it was a lot […]

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Will Google’s 3-Pack Help or Hurt Your Business?

Posted on August 14, 2015 at 2:06 pm.

Written by Brett Miller

The Reality of Google’s Local 3-Pack As you may or may not have noticed Google has decided to whittle down their local 7-pack to just 3 listings for businesses in any particular area. This certainly isn’t the first Google Maps algorithmic change and it is probably won’t be the last, but it does raise some […]

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The Tricks and Trades of Organic Search

Posted on July 29, 2015 at 5:56 pm.

Written by Brett Miller

Is it getting tougher to show up in organic search? If you thought the launch of Google’s mobile-friendly crawler back in April was scary, here are some really unnerving facts about the current state of organic search and how it will affect your rankings across the Web. The expression “no news is good news” seems […]

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Why Your Plumbing or HVAC Business Needs a YouTube Channel

Posted on July 27, 2015 at 8:48 pm.

Written by Brett Miller

Making YouTube part of your marketing strategy Content marketing is crucial for gaining more customers for your Plumbing or HVAC business via the World Wide Web. While there is always a place for informational text-based posts and pages, videos can actually be more effective for generating maximum audience engagement and a higher conversion rate. YouTube […]

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How to Create Timeless Content

Posted on July 23, 2015 at 5:28 pm.

Written by Brett Miller

  Why evergreen content is so important Did you know that evergreen trees are able to maintain their leaves during every season? That’s right, when autumn hits and disgruntled homeowners head to their yards to start raking evergreens continue to stand tall, full, and proud. Meanwhile other trees around them are changing colors and wilting […]

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Retargeting for Plumbing & HVAC Contractors

Posted on July 6, 2015 at 7:13 pm.

Written by Brett Miller

https://s3.amazonaws.com/plumberseopodcast/Retargeting+for+Plumbing+%26+HVAC+Businesses.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | RSS | MoreWhat is retargeting and why is it so important? When browsing the Internet people seem to have a very short attention span. In the case of Plumbing and HVAC companies someone may be looking to install a new water heater or […]

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How to Formulate a Foolproof Retargeting Plan

Posted on July 2, 2015 at 12:26 pm.

Written by Brett Miller

Take Your Retargeting Campaign to the Next Level We all know how important retargeting is for converting your website visitors into tried-and-true customers for your Plumbing or HVAC business. Banner ads that follow potential patrons everywhere they go on the web have always been a strong marketing strategy to stay top-of-mind and bring viewers back […]

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The Essentials for Designing a Website That Truly Converts

Posted on June 15, 2015 at 4:57 pm.

Written by Brett Miller

What you need to know about website conversion What good does a website do for your Plumbing or HVAC company if it does not convert visitors into actual business? By simply creating a strategic layout on your site and implementing some proven marketing procedures you will start to see a steady increase in your leads, […]

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