EP 227: Surviving the Machine Revolution w/Jono Alderson

May 30, 2017

“Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates.”

Those words were spoken recently by today’s featured guest, Jono Alderson, at the Friends of Search 2017 conference a few months ago (link is below). Jono Alderson is the Principal Consultant for Distilled and he has spent the last two years researching and reading every press release, studying every merger and acquisition, analyzing every movement being made by some of these global companies like Amazon, Apple, Microsoft, Alphabet, Facebook, Uber, and more.

This week we discuss with Jono why he thinks this future is a possibility and discuss how we can as marketers protect our jobs and improve our skill set for this new machine learning/AI world.

All this and more, today on THE EDGE!

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

Sponsor

One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Show Reference Links

Surviving the Machine Revolution – Presentation at Freinds of Search 2017

The Experience Age Has Arrived – Digital Marketing in a New Era – SMX Presentation

Distilled.net

Search Love Boston

DistilledODN – SEO Split Testing

Jono Alderson Twitter

Jono Alderson LinkedIn

Jono Alderson Facebook

Show News

Google is Speeding Up Search Ads With AMP Technology

Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.

By: Matt Southern

Read more

Facebook is almost ready to unveil its big attack on TV — here's what we know

Facebook has kicked its push for TV-like shows into high gear and is aiming to premiere its slate of programming in mid-June

By: Nathan McAlone and Alex Heath

Read more

YouTube location extensions, in-store sales measurement now available

Google announced a new multitouch attribution tool called Google Attribution. It also announced location extensions for YouTube and in-store sales measurement for AdWords.

By: Greg Sterling

Read more

Show Videos

Images:

The images are downsized due to limited space here. The original dimensions may differ.
Click on the image to open it on a new tab.