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#50: The Great Snapchat Debate - Bamboo Chalupa Podcast
In this episode – Nate, who is particularly riled up, and Brett debate whether businesses should invest time & money in Snapchat.
Snapchat is now one of the largest social apps by active users. Businesses are increasingly looking at Snapchat as an opportunity to grow both earned & paid media.
But is investing time & money in Snapchat worthwhile compared to other platforms?
Issues Discussed
- Background on Snapchat
- How Nate & Brett use Snapchat
- Business Case for Snapchat
- The Case for Staying off Snapchat
- How To Make Your Snapchat Experiments Worthwhile
Links Mentioned
Sharecropping: A Sucker’s Game Then — and Now
The bull case for Snapchat
Knucklepuck’s Snapchat Takeover
Check out this episode!
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