#48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong - Bamboo Chalupa Podcast

As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong.

They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing.

Issues Discussed

• Follow-up to Google Analytics Spam
• Unspoken issues with Google Analytics
• Problems with internal platform metrics
• Myths about Bad Metrics
• The opportunity for marketers who can overcome bad data

Links Mentioned

• Nate’s Post on Google Analytics Spam
• Episode 16 – Why Your Analytics Are Bullshit
• Info on Vitaly
• Annielytics post on Facebook Link Shims
• Facebook’s Ad Metrics Fraud

Download this episode!