Web Directions Summit

Session Details

Designing for extremes

Sarah Pulis Co-founder Intopia

Are you an average user? Does your environment stay the same? Do your energy levels or emotional state change, affecting how you interact with the world?The average user does not exist. The average user is a combination of all users that often overlooks that we are all unique, with our own needs and preferences. Some of those needs and preferences stay the same. And some change quickly or slowly over time.As a user moves away from the artificial concept of average, the experience that person has and the relationship they have with your product that has been designed for average can start to suffer. Delightful might become usable. Usable might become adequate. And for some, the product is not usable at all.Average often forgets the extremes. But if we design for the extremes, the average will take care of itself.

Sarah Pulis

Sarah is the cofounder and accessibility services director at Intopia. Sarah has extensive experience helping organisations to create more inclusive digital experiences at both a strategic and a technical level. She’s known to be an extremely passionate advocate of accessibility - she'll happily talk your ear off about it.

Sarah is also founder of A11y Bytes and A11y Camp, Australia's largest community events focused on increasing awareness and supporting inclusive design and digital accessibility.

Don't miss your chance to see Sarah Pulis and many other inspiring speakers at Web Directions Summit.

Tickets start at $999, for two in-depth days with the world's leading product, design and engineering experts.

Register Now

Images:

The images are downsized due to limited space here. The original dimensions may differ.
Click on the image to open it on a new tab.