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Marketing Archives - Plumbing & HVAC SEO - Internet Marketing

My interview with Kimberly Kean from Johnson Plumbing & Heating

Posted on August 8, 2016 at 9:52 am.

Written by Josh Nelson

Last week I had the opportunity to sit down with Kimberly Kean - Owner of Johnson Plumbing & Heating to talk Marketing Strategy. Over the years she & Dennis Hamon have grown their company to a team of 14 doing over $2.5 Million per year in annual revenue. During the interview explains how she markets her […]

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Panda 4.2 is Coming – Time to Revive Your Dead Content

Posted on August 27, 2015 at 3:03 pm.

Written by Brett Miller

Don’t Delete Your Dead Content Just Update Watch out Plumbing & HVAC companies, that bloodthirsty bear indigenous to south central China is about to prowl the Web again, as Google is said to release the 4.2 Panda algorithm update in the next few months! It’s been relatively 10 months since the last one and for […]

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Video Marketing is Blowing Content Marketing Out of the Water

Posted on August 25, 2015 at 2:06 pm.

Written by Brett Miller

Take control of your video marketing What do you think drives more Internet traffic, content, audio, or video? This is not even a fair question as movies have surpassed books, YouTube videos are where people find out how to do things, and even dating back to when you were a child it was a lot […]

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How to Create Timeless Content

Posted on July 23, 2015 at 5:28 pm.

Written by Brett Miller

  Why evergreen content is so important Did you know that evergreen trees are able to maintain their leaves during every season? That’s right, when autumn hits and disgruntled homeowners head to their yards to start raking evergreens continue to stand tall, full, and proud. Meanwhile other trees around them are changing colors and wilting […]

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Need A Tag Line For Your Plumbing Business? Here Are 20 Tag Lines You Can Use

Posted on March 6, 2015 at 3:18 pm.

Written by Dean Iodice

So many plumbing companies don't have a slogan or tag line for their company. Either they never thought of it or they may not think it's important. But here is something to think about. Your tag line may be the one thing a potential customer remembers about you, which could generate business down the road. […]

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Feed The Monster 5 Types of Content That Google Loves

Posted on November 20, 2013 at 9:41 pm.

Written by Dean Iodice

It's no secret that Google wants your website to be content rich. Content rich websites are rewarded by higher rankings which as you might expect results in more searchers finding your site and hiring you. When creating content it's important to develop good original content and get creative with it. You're doing nothing different if […]

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Are The Yellow Pages Still Effective?

Posted on November 15, 2013 at 9:48 pm.

Written by Dean Iodice

Are the Yellow Pages still effective is a popular question I hear asked time and time again. So what's the answer? Are they still a good place to advertise your business? It depends. What you have to determine is the area you service, what is the demographic? If you find that you service an older […]

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3 Types of Plumbers, Which One Are You?

Posted on August 31, 2012 at 2:10 am.

Written by Dean Iodice

In this ever changing world of marketing, your plumbing business falls into 1 of 3 different types, I ask this simple question, which one are you? Been Doing It The Same Way Forever: You've been in business for 30+ years, you were successfully doing push advertising for the longest time. Placing ads in the Yellow […]

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Using White Papers To Help You Sell On Your Website

Posted on May 18, 2012 at 2:52 pm.

Written by Josh Nelson

Every Plumber in your city has a website, and every Plumber in your city is competing for the same customer. In order to develop a long term relationships with potential clients you need to go the extra mile. Now in the plumbing industry a lot of the people looking for your services may be in […]

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Tracking Internet Marketing ROI

Posted on February 12, 2012 at 1:54 am.

Written by Josh Nelson

With all of the online marketing channels (SEO, PPC, Social Media, Online Directories, eMail marketing, etc) that are available and all of the moving parts it would be very easy to dump a substantial amount of time and money into your internet marketing efforts with no return on investment. That is why it’s imperative that […]

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