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Is ROI Really What You Are Looking For? - Show 148

September 22, 2015

There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing.

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#EDGETALK : Is ROI Really What You Are Looking For?

There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing.

A new look at ROI might be just the remedy we need to build a case for content marketing.

Is ROI really the metric you are looking for?

ALL THIS TODAY ON THE EDGE!

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Is ROI Really What You’re Looking For?

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