This article contains 9 images. You will find them at the very end of the article.

This article contains 393 words.

Lead Acquisition for PPC - Show 123

February 10, 2015

So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not!

Subscribe: iTunes | Android | RSS

The Industry’s Favorite SEO Podcast

#EDGETALK : 5 Tips to Improve Your PPC ROI

So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not!

Didn’t you get sold on the fact that this will get you right in front of your prospects? Wasn’t this supposed to be raining leads by now?

Those thoughts have crossed thousands of advertisers, and it’s a shame. The end campaign for a PPC campaign isn’t the bidding or the keywords, it’s the Lead Acquisition. That’s the cog that gets the least amount of oil.

We’re finishing up our series on Online Paid Ad success with some in-depth focus on acquiring the leads from your campaigns, and the common mistakes made – TODAY ON THE EDGE!

Show Reference Links

PPC 101: How to Make Calls Part of Your Paid Mobile Search Strategy

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Show News

Twitter Reaches Deal to Show Tweets in Google Search Results

Be prepared to see more Tweets in your Google search results. Twitter and Google have struck a deal that will make their tweets more searchable online.

By: Sarah Frier

Read more

Google Disabled More Than Half A Billion Ads in 2014

In Google’s annual “Bad Ads” report, they revealed that they disabled more than 524 Million ads in 2014 as they violated their terms of service.

By: Matt Southern

Read more

Watch Out, YouTube: 25% of Online Super Bowl Ad Views Happened on Facebook

YouTube has some competition now with online video. YouTube’s share of video views drops by 20 percentage to 74% with views of this year’s Super Bowl commercials.

By: Martin Beck

Read more

Show Videos