#14: Building Better Content for SEO Part 3 - Promotion - Bamboo Chalupa Podcast

When it comes to content, Kevin Costner in Field of Dreams was wrong when he thought “if you build it, they will come.” Content needs to be promoted to be seen. This Part 3 of a 3 part series dives into the final and key part of building better content for SEO covering goals, planning, tactics, and ways of being effective in promoting new content.

Issues Discussed

• What exactly you’re trying to achieve with content promotion
• Preparing for effective outreach
• How to make sure you’re spending time effectively
• Tactics to quickly figure out who to reach out to
• Doing better email outreach
• How to test and find ways to improve

Links Mentioned

Brett’s presentation on finding influencers

Advanced Web Ranking’s Resource Page

Siege Media’s Guide to Improving Outreach

Siege Media’s 10 Tips for Better Email Outreach

The behind the scenes of a “viral” hit

Check out this episode!

Listen to this episode in iTunes