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Show 166: Personal Branding with Paul Poteet





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#EDGETALK : How to Brand Yourself on Social Media

We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for.

But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own.

Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!

LINKS:

Paul Poteet, Indiana’s Weatherman

Marketing Tech Blog

Study Shows Outgoing Links Have Positive Effects on SEO

A recent study by Reboot showed that having outbound links on your pages will help them rank in Google. A pretty cool study!

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By : Matt Southern

The Evolution of the Like Button: Facebook Rolls Out Reactions

Well, it’s not a dislike button, but it’s closer. Facebook has released a new tool to help users react to different statuses, which they call “reactions.”

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FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results

Google has dropped ads from displaying in the sidebar on their search results and added another ad above the organic search results. A big change in the SERPs.

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By : Ginny Marvin

Google’s AMP Top Stories Now Live In Mobile Search Results

Google is really pushing their Google AMP pages and they have made more updates. They are introducing “Top Stories.”

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By : Greg Sterling

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