Episode #21 - Google's Knowledge Graph & Digital Marketing - Bamboo Chalupa Podcast

June 7, 2015 by bamboochalupa Leave a Comment

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Google’s Knowledge Graph is a continually growing part of Google’s search results and Google’s products. It’s different from the traditional organic algorithm. And there’s much less known about it.

In this episode, Nate & Brett explore what the Knowledge Graph is; what it means for businesses; bleeding edge research into ranking factors; and tips for how businesses can compete in a Knowledge Graph world.

Issues Discussed

• What the Knowledge Graph is
• Why the Knowledge Graph matters
• Variations of the Knowledge Graph in Search Results
• How Knowledge Graph Answers are created
• The Commercial Angle
• The Google+ Angle
• Knowledge Graph Optimization & Best Practices
• The Medical Knowledge Graph Controversy
• Making the most out of the Knowledge Graph
• The Future of Search

Links Mentioned

Google Introduces the Knowledge Graph

Google’s Guide To Customizing Your Knowledge Graph

Nate Dame on the Knowledge Graph

AJ Kohn on the Knowledge Graph

Moz on The Knowledge Graph

Google’s Medical Knowledge Graph

The Knowledge Vault

Check out this episode!

Listen to this episode in iTunes