Episode #26 - SEO Case Studies: Examples of Companies Doing SEO Right - Bamboo Chalupa Podcast

August 9, 2015 by bamboochalupa Leave a Comment

So much of search engine optimization (and digital marketing in general) is very abstract. The best practices & advice gets lost in “high-level” or vague advice.

In this episode, Nate & Brett discuss companies that are doing SEO right. They use real websites that you can go and look at yourself and see how they are using different aspects of SEO to improve their marketing.

Topics Discussed 

Technical SEO – Moz’s consolidation of subdomains; and various companies’ path to rebranding without losing search traffic. 

On-page SEO – REI’s use of different types of content to match different types of website visitors (and outrank Wikipedia and Amazon on broad keywords).

Off-page SEO – Vacations by Marriott’s high quality linkbuilding on a budget. And – MyPleasure’s National Sex Toy Day campaign.

Social Media & SEO – DollarShaveClub and BlendTec’s campaigns to make boring products very interesting.

Offline Campaign & SEO – Apple & Zappos building links with pain points. StitchFix’s approach to customization and packaging

Links Mentioned

Moz’s Subdomain Consolidation

HotPads’s Subdomain Consolidation

IWantMyName’s Subdomain Consolidation

Moz’s Domain Name & Rebranding Migration

Pre-owning a domain to decrease migration risks

Flushing old URLs en masse

REI Adventures

REI How To Choose A Mountain Bike

Vacations by Marriott Budget Linkbuilding Case Study

Backlinko’s Skyscraper Case Study

Archived version of National Sex Toy Day

DollarShaveClub

BlendTec

Apple’s unpacking story

Zappos.com

Stitch Fix 

Check out this episode!