Episode #19 - Lessons From Blackhat SEO - Bamboo Chalupa Podcast

May 10, 2015 by bamboochalupa Leave a Comment

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Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners.

That said, blackhat SEO is something every marketer and website can learn from. This episode explores the spectrum of blackhat SEO and lessons every business can takeaway from it – without adopting the actual tactics.

Issues Discussed

• The spectrum of blackhat SEO from illegal tactics to unethical to just spammy
• How to understand, monitor and react to blackhat SEO in your industry
• The broad lessons businesses can learn from blackhat SEO
• Google’s fallibility and aligning interests
• Focusing on scale and strategy
• Focusing on investment over cost

Links Mentioned

Google’s Quality Guidelines

Quotes from Google on Negative SEO

Disavow Tool

Brett’s comments on the Disavow Tool

Copyscape

MonitorBacklinks.com

Check out this episode!

Listen to this episode in iTunes