Video marketing is taking over

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by Brett Miller on August 25, 2015

What do you think drives more Internet traffic, content, audio, or video? This is not even a fair question as movies have surpassed books, YouTube videos are where people find out how to do things, and even dating back to when you were a child it was a lot more engaging to be read to then have to read it yourself and in conjunction with illustrations it wasn’t even a contest. Visual components combined with audio equate to a video and as technology has grown our attention spans have shortened significantly. The preference of video stimulation makes for about 64% of the people online and this number is expected to rise to 80% by 2019.

Now I know we have touched on video marketing before, but while browsing through various digital mediums these statistics seemingly jumped off the screen and hit me in the head. After the stars I was seeing had dissipated I felt compelled to share them with you.

Even teachers have turned to video over text

Even more and more classrooms are now realizing that video is the answer to engagement and the information their students retain is far greater. The brain actually receives 90% of its information through visual stimulation and it is processed at about 60,000 times faster than with text. I truly don’t even know why I am writing this, because someone either already has or eventually will create a video about this that explains everything. In fact, and I hope this isn’t the case, in a few more years my job could be obsolete.

The video marketing statistics are staggering

It’s estimated that just a 1-minute video is supposedly worth 1.8 million words, so I guess you could condense your entire marketing campaign into one quick segment. Now, this is going overboard, statistic or not, but lets say someone saw one of your Plumbing or HVAC videos on YouTube, 80% of viewers are more likely to take some kind of action like visiting your website or giving your business a call. And 71% of these people will actually convert from visitors into sales. This goes for videos on your website as well, it adds strength, incentive, and a type of spice that other websites may be lacking.

So is this to say that you should cut out all written content? The answer is no. Number one, Google still values this format of informational marketing and old-fashioned viewers like me do too. Finding a nice balance between the two is really the best bet for your Plumbing or HVAC company, but just know that video marketing is increasing at an exceptionally fast rate so do your due diligence to make sure you have this covered. Don’t disregard other aspects of Internet marketing but make sure you give special attention to video.

To see what Plumbing & HVAC SEO can do for your video marketing campaign, click here to schedule a time to talk with us or call us directly at 866-610-4647.

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