Episode #20 - Developing The Right Personas for Digital Marketing - Bamboo Chalupa Podcast

May 23, 2015 by bamboochalupa Leave a Comment

Listen to this episode in iTunes

The best SEO & digital marketing strategies focus on the same wants and needs of the same users. But how do we identify the wants and needs? That’s where personas come in.

In this episode, Nate and Brett discuss how to develop personas that you can use in everyday marketing; our favorite methods for mining data to develop personas; and common mistakes in developing & using user personas. 

Issues Discussed

• What & Why of Personas
• Caveats of Personas
• Using Data to Develop Personas
• The Reverse Engineer Best Customer Method
• The Facebook Open Graph Method
• Google Display Network Method
• The Mining Twitter Method
• Reverse Engineer Persona with Organic/PPC Keyword Data
• Common Mistakes When Developing Personas

Links Mentioned

Personas: Understanding the Person Behind The Visit

Your Google Display Network Persona

You Don’t Have a Customer If You Don’t Have Non-Customers

Reverse Engineer Your Best Customer on Facebook Method

Google Display Network Method

Mining Twitter Method

Reverse Engineer Keyword Data Method (and the PPC version)

Building Persona Mistakes

Beginner’s Guide to Marketing Personas

Check out this episode!

Listen to this episode in iTunes