The Value of a Print Newsletter for Your Plumbing or HVAC Business

While a printed newsletter may seem a bit old-fashioned your customers will definitely appreciate the time and creativity you put into it. This is not to say that e-newsletters are an ineffective marketing strategy, and incorporating both into your client outreach is never a bad idea. However, there is something very personal about a printed company newsletter that will help your Plumbing or HVAC business to stand out against others who do not provide one to their customers.

Additionally, it gives your clients a tangible way to receive information, without the possibility of them pressing delete when a digital copy arrives. It is noted that 84% of email recipients have their image settings turned off to counteract spam, if this is the case you will certainly receive more customer interest with a printed copy.

While newer technologies have changed the way people get their news or read magazines and books, there are still many people who prefer a physical copy. Giving your customers something they can look forward to receiving each month in their mailbox does carry a lot of weight. Perhaps an article headline will catch their eye and they will opt to read one section over another. Maybe a picture will speak to them encouraging clients to keep turning the pages. Whether or not they read your entire newsletter is a moot point, if they even skim through it briefly you will still get them engaged in your company month after month.

At Plumber & HVAC SEO we provide a bulleted list on the front page of our newsletter with snappy titles as a preview to what’s inside. Then our content ranges from the latest news in the world of Internet marketing for Plumbing & HVAC contractors, to client success stories, customer service advice, upcoming events, and even an award that we present once a month to the company with the snazziest truck.

For your business the newsletter model we use can remain very similar, while providing content that your clients would find useful or interesting, along with some very attractive photographs. You can feature an article about a very satisfied customer, brand-new plumbing or HVAC technologies and methods, tips on how to design the perfect bathroom, or anything else you believe your clients would find relevant. The key to a successful newsletter lies in enticing information (80%) over self-promotion (20%).

A printed newsletter can also go beyond just reaching previous customers and hoping you stay on their minds long enough for them to make a referral. You’d be amazed at how many people may take a look at your newsletter other than the initial recipient. Whether it is sitting on a desk at someone’s office, on a customer’s table during a dinner party, or being passed around at a trade show, you are reaching more and more potential clients.

About 56% of the population finds print marketing to be a more trusted form when compared to social media or email. This fact alone is reason enough to get your newsletter out to the public, and by incorporating company achievements and some great testimonials you will keep your clients coming back for more.

70% of Americans become more engaged when they can actually page through the information that is provided by a company and a staggering 92% prefer real mail when deciding whether to purchase good or services from a business. The Internet is undeniably a powerful tool to advertise for your Plumbing or HVAC business, but some trends never die. The effort and personalization that goes into creating an exemplary newsletter for your customers is hard for them to forget, and in turn you may be establishing more lifelong clientele from this timeless form of marketing.

If you would like to learn more about what Plumber & HVAC SEO can do for your business, just click here to schedule a time to talk with us or call 866-610-4647.

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