Know the Right Way to Advertise on Facebook

Facebook advertising has become increasingly popular, and if you are hoping to grow your plumbing or HVAC business it is crucial that you take advantage of this incredible market. Start by establishing your goals first, know exactly what you want to get from your marketing campaign on Facebook and implement your approach. Building up your likes on Facebook will get you more visitors to both your page and your website and bring you to a whole new level of customer engagement.

There are so many ways to go about a Facebook campaign, but making sure to follow some useful practices can build up a client base like you never imagined. Remember, it is important to make Facebook posts on a consistent basis, but don’t go overboard, churning out ad after ad without truly thinking about what you are putting in front of people is counter-productive and will only hurt you in the long run.

It is always good to promote some type of deal on your Facebook page, perhaps a discount on a tankless water heater installation or a first time air conditioner repair. Setting a time limit on this promotion by saying that the coupon will expire in x amount of days will also create a sense of urgency and get potential customers quickly onboard so as not to miss out. You can even host sporadic contests so Facebook users have a chance to win a discount on your goods or services.

When someone decides to click on your discount, likes a particular post, or takes some other action involving your page, it creates what is called a story that may appear on the newsfeed of their friends’ pages. To ensure that this does not go unnoticed you may want to put in a little extra money and invest in adding on Facebook’s Sponsored Stories.

Enticing ad headlines and a strong call to action will help to guarantee more traffic to your page. Eye-catching images, followed by poignant text that is short and to the point will keep visitors engaged and make them want to share what you have to say. Videos are also highly popular and help to create a third dimension for your posts. Funny memes, relevant quotes, and themed posts will additionally aid in return visits. Updating your cover photo periodically to correspond with current events illustrates more social media involvement and in turn will help you to get more hits. You can use different tracking tools in order to determine what is most effective at generating interest and how much of this interest is converting into sales.

It is important to have a good sense about who your target audience is, without this knowledge all your efforts are for nothing. Facebook can help you to breakdown your prospective customers by location, age, gender, what language they speak, what their place of business is, and what they are interested in, to name only a few. Tailor your page to fit your ideal customer for more effective marketing. Facebook can even tell you how many individuals you are targeting. Try to stay above a few thousand people so as not to stunt your potential growth. Uploading your entire mailing list of all preexisting clients will allow you to stay in the limelight and keep your customers coming back for more.

Get users involved in your posts. Ask an interesting question that allows people to comment. Post reviews and testimonials so potential buyers can see how other customers view your business. Hash tags are another great way to generate more traffic, as they help to raise awareness of a particular promotion or campaign and connect that specific topic with other social media outlets like Twitter.

The trick is to use your social media marketing wisely. If you have a particular plan in place and go into your campaign knowing exactly what you want out of it this will surely make Facebook advertising a more beneficial endeavor. If you are paying to advertise be mindful of the techniques listed above, they will help you to make a worthwhile investment and subsequently result in additional revenue for your company.

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