#homecaremarketing Your Home Care Website: How Much Copy Should You Write on Your Homepage?

We found this great infographic explanation from Neil Patel of QuickSpout.com.  Many of you have long dissertations on your home page about you, your services, your commitment etc.  All of that is great, but it’s not what your TARGET MARKET is looking for.

Your target market wants a solution to their elder care problem, not a novel about your personal story.

Seems harsh to say that, but it’s true. If you want internet leads that are qualified from your website, take our advice- minimize the words, increase the calls to action and easy navigation. Not sure what I mean by that? Check out some of our recent work here: http://www.ltcsocialmark.com/sample-home-care-websites-programs/ .

Have a question? Call us at 888-404-1513

Now check out what Neil and his staff have put together for you in the form of an Infographic:

Courtesy of: Quick Sprout

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Valerie VanBooven RN BSN

Co-Owner, Author at LTC Expert Publications

Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications

Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”

Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.

She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.

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Latest posts by Valerie VanBooven RN BSN (see all)

• Free Webinar: Facebook for Home Care Leads – “Let There Be Home Care Leads!” Part 3 of 4 on TUES Apr 21, 2015 - April 14, 2015
• Home Care Agencies Should Be Using Facebook for Community Outreach, Social Signals, and Generating Leads. - April 14, 2015
• The Home Care Franchise Website Content Dilemma.The Right Way vs. The Wrong Way - April 11, 2015

Posted in Featured Home Care Marketing, Home Care Content Strategies, Home Care Marketing, Home Care Websites and tagged Home Care Website: How Much Copy Should You Write on Your Homepage?

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