Smartial Wayback Machine Text Extractor
Live version of this page DOES NOT exist (#404)
This article contains 209 words.
Episode #16 – Why Your Analytics Are Bullshit & What To Do About It
March 29, 2015 by bamboochalupa Leave a Comment
Google Analytics is an incredible enterprise-level application any website owner can use for free. However, the numbers and dashboards in Analytics not only provide insight; they can also mislead if they aren’t fully understood. In this episode, Nate and Brett talk about the power of Analytics, but also why you’re probably looking at the wrong numbers, and what to do about it.
Issues Discussed
- The power of Google Analytics
- Why Google Analytics is free & why it works
- Referrer Spam – Semalt, Darodar and others
- Sampling in Analytics
- Session tracking in a multi-device world
- International traffic
- Attributing traffic and conversions
- The role of Dark Social & Search
- Using regular expressions
- Using multiple views
- Looking at trends and multiple metrics
Links Mentioned
Adobe’s Attribution Commercial
Google Developers Guide (spamming referrer code)
Getting Rid of Referrer Spam
Google Analytics Academy
History of Dark Social
Groupon’s (direct) Traffic Experiment
Check out this episode!
Please close this window manually.