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Home Care Content Strategies | Home Care Content & Home Care Marketing

Whether you are writing articles for your blog or as web content for a client, most basic rule of journalism 101, using the five Ws and 1 H, is a helpful habit to get into. Although not every story, article or blog that you write will require use of the five Ws and 1 H; most will and utilizing this habit is a great way to keep your readers interested in the article.

Free Guide: Home Care Marketing – Define Your Message, Your Call to Action, Your Unique Selling Proposition

From the Desk of Valerie VanBooven RN BSN- those who read and engage will prosper. It’s certainly time for an update from LTCEP on the state of the state of “Google Rules”. In our opinion, 50% of your effort/money/time should be spent on in-person networking and gaining new referral sources the old-fashioned way…..and the other…

LTCEP Announces Exclusive Private Home Care Leads Program- Invitation Only

Content=Leads Join us for a Webinar on September 5 at 3pm EASTERN, 2pm CENTRAL, 1pm Mountain, 12noon Pacific Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/646439506 It’s true Content=Leads. What Content You Ask? Content on your website, blog, or authority site that you contribute to….but it’s painful to keep up with the content…

Free Webinar- Home Care Marketing, Google Authorship for Home Care Agencies- The New SEO… Use it or Lose It! Google changes the game of online marketing all the time! (Mainly to get rid of spam and bad content). The best SEO strategy for Home Care Agency Marketing online is to show Google that YOU know how to play the game too. I bet your local “SEO expert” hasn’t talked to you about this yet….right? Right. Being a Google verified author has never been more important. Learn WHY you should implement this change, HOW to let Google know you mean business, and WHAT will happen when you do! (we have tons of examples to show you!) IF leads and first page placement on Google matters to you, don’t miss this home care marketing webinar.

For most of our clients terms like SEO and SMM and Page Rank are pretty foreign terms, just like ACO, ACA, CHF and other medical abbreviations are foreign to the layperson outside of the healthcare system. Important concepts for the not-so-techy-home-care-marketer: In order to generate home care leads online you must have a presence on…

To be quite honest it’s been 2 years since I’ve encouraged home care agencies to do some REAL Facebook Marketing. Today most home care agencies are passively using Facebook- posting their events (maybe), posting pictures (maybe), and hoping or not caring if anyone ever finds their page because frankly: No one in the senior care…

Marketing Through Your Home Care Website: 5 Steps to Creating a Profit-Generating Autoresponder A series of emails that are sequentially sent out over a set period of time is referred to as an autoresponder course. Each message within the series can be developed and then set to be sent at a specific interval to each…

Defining a Home Care Lead, Assisted Living Lead or Senior Service Business Lead Strapped for time? Download this report in a PDF format and read it later- CLICK HERE. A name and an email address does not make a person a lead. It is important that you understand what a lead really is. A lead…

In today’s highly competitive marketplace, home care agency owners are facing an uphill battle when it comes to making their presence known. The Baby Boomers are retiring. The need for all types of elder care services, including home care, is going to go through the roof. Seeing the opportunity, more and more entrepreneurs have begun…

In the last few months we have talked about online marketing options through LTC Expert Publications. We have implemented a new pricing strategy and some new programs that might be more affordable. 1. We have some new pricing options for website creation and monthly pricing. There are three levels of pricing. One of these options…