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Home Care Content Marketing | Home Care Content & Home Care Marketing

Whether you are writing articles for your blog or as web content for a client, most basic rule of journalism 101, using the five Ws and 1 H, is a helpful habit to get into. Although not every story, article or blog that you write will require use of the five Ws and 1 H; most will and utilizing this habit is a great way to keep your readers interested in the article.

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If you need to have any convincing as to the prevalence of mobile devices and their impact on the way we live, try getting off a plane and once in the terminal watch to see how many passengers fire up their communications devices. Still not convinced? Check this out: On April 21, if your website…

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Free Guide: Home Care Marketing – Define Your Message, Your Call to Action, Your Unique Selling Proposition

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Things have changed in the SEO game. We are all aware of the need to provide new, fresh content on a regular basis. The old days of aggressive backlinking are apparently over. Furthermore, sites that do not provide actual value, as defined by search engine algorithms, find themselves penalized. As a result, these perpetrators wind up at the bottom of the search rankings.

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Hopefully by now you know that although your client might be a senior, your market is really the adult child of the aging parent. Typically, it’s not the “senior in need” who makes the call for services. It’s a family member who is concerned about them.

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Many of you who own a home care business are here because you have had an experience in your life that caused you to think about the system and the process for finding help for an aging loved one. Some of you have a business background, some do not. For some this is a second career or a second life. For all of you who own a home care business, the hours are long, the challenges are great, but at the end of the day, if one senior felt better, smiled, or avoided disaster, it’s all worth it.

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