Episode #13: Building Better Content for SEO Part 2: Creation

February 16, 2015 by bamboochalupa Leave a Comment

Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed.

Issues discussed:

• How to balance scope with timeliness
• Determining the right format and media mix
• Controlling the details that can tip the balance towards success
• Taking a counter-intuitive approach to launching the content

Links Mentioned

Distilled case studies

Shopify Guides

Moz Beginner’s Guide

Signal vs. Noise

Richard Branson’s blog

Content Launch Anxiety

Listen!

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Check out this episode!

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